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Picture a Tuesday evening. Three batches are running at once and a coach has called in sick. A parent has

A sports academy CRM is a system that records every enquiry, assigns it to a named staff member, moves each

It usually starts with a message in the parents’ WhatsApp group: “Coach Priya will no longer be taking the U-12

An academy owner opens her laptop in the morning to a familiar mess. Yesterday’s cricket attendance is in a coach’s

A youth tennis coach starts her Tuesday session the way she always has cones out, resistance bands unpacked, stopwatch clipped

This interview features Vijay Lancy, a former international badminton player and MBA graduate, discussing the intricate balance of merging athletic